Dual expertise

The arts, museum work, and foundations are creative and scholarly enterprises driven almost evangelically by mission. Research and assessment are scientific disciplines driven by data.

Yet both are in our DNA. We’ve built a research firm that unifies two very different mindsets in a unique whole: research expertise and cultural-sector expertise in the same few brains.



That mix has proven valuable to our clients. We have the methodological and analytical sophistication to study human populations in any setting and draw out the full story from complex data. We also know how to interpret that story meaningfully because we’re experts on cultural consumers and immersed in the trends, issues, and debates in those areas.

The result is a big-picture view that brings leaders, staff and boards together around a shared vision and informs innovative, strategic progress.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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