Our work with other nonprofits

Slover Linett is a Chicago-based audience research firm for nonprofit organizations in the culture and education realms. In addition to our work with museums of all kinds, performing arts organizations, and universities, we help leading civic, social, and community enterprises understand their constituents through rigorous market research and program evaluation.

We conduct surveys, interviews, focus groups, and ethnographic studies to give nonprofit leaders a sense of how well they’re connecting their missions to their audiences — potential “customers” as well as current ones. By bringing those individuals and communities into a dialogue about needs, perceptions, and behaviors, we help strengthen the organization’s brand, improve programs and services, and broaden support.

We’re proud to have worked with one of the country’s most innovative public broadcasters, Chicago Public Radio (WBEZ), since 2003. We’ve also developed rewarding relationships with foundations, national membership organizations, and environmental initiatives. (The latter is an outgrowth of our work for aquariums, zoos, and science museums that strive to boost public commitment to conservation.)

Our research findings keep nonprofit leaders in touch with their audiences so they can stay responsive in our rapidly-changing society. If you need research in preparation for a rebranding, capital campaign, new programming initiative, or other strategic shift, contact our managing partner, Cheryl Slover Linett by email or phone.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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Our practice focuses on cultural and educational institutions. But not all our clients fall neatly into those categories. We also enjoy working with mission-driven enterprises in areas such as:

  • architecture and urban planning
  • conservation and sustainability
  • foundations and philanthropy
  • membership associations
  • parks and nature
  • public broadcasting / public media
  • urban affairs and civic engagement

If your project isn’t in our strike zone, we'll be happy to refer you to other researchers who work with nonprofits.